I would vote that Purim is the most creative of all Jewish holidays. Putting together costumes, arranging mishloach manot food packages, and making hamantashen all involve a healthy dollop of creativity. The Purim story is our inspiration: G‑d creatively manipulated the events of the megillah to save His people.

In order to be your authentic self and fulfill your life’s mission, I think it’s important to flesh out all aspects of yourself, including your creative side.

Here are some ways to get those creative juices flowing:

Get Outside

We spend way too much time inside. We need the great outdoors to stimulate our creative thinking; according to research, looking at the color green boosts creativity. Even just watching a cute robin hopping to her own beat can infuse us with hope, and the buzz of fresh air gets us thinking outside the box.


Technology is a wonderful thing. Just unplug more often. You see, we are not meant to respond to life the same way we respond to most texts, namely with a “k” or a “got it.” Sometimes our response needs to be marinated in thought. Many artists, authors and musicians need to think things through before unleashing their creativity, and you are no different, so step away from the screen and encourage a deeper level of thinking.


Our minds are so busy, busy, busy. It’s no wonder we don’t have time to think creatively. We need to take time to daydream. Relax on your recliner, take a walk or chop a salad—not while you listen to music, not while you talk on the phone, and not while you mentally plan tomorrow’s carpool. Let your mind wander.

Take Action

Not sure how to express your creativity? The world will give you the clues that you need. Next time you see something that elicits a response from you such as “I could do that,” then by all means, do. The world has a million and one good ideas—it’s the execution of those ideas that brings the results. The journey of a thousand miles begins with a single step, so take action in the direction of your dreams.

Start Early

Set that alarm clock! Research shows that we are best primed for correct decision-making early in the morning, when our thoughts are more lucid. So, whether you are planning a family event, writing a speech, or doing anything that involves out-of-the-box thinking, leverage your early morning hours. Even if you are a night owl, consider giving yourself the gift of one early morning thinking session a week.


Creativity often needs time to percolate. Don’t feel the pressure to rush. You won’t be able to create the app or sonnet of your dreams in one sitting. I wrote my book over the course of a year, often mulling over ideas as I was alone in the car or out for a walk, then taking time early in the morning to write them down.

However you choose to express yourself, your world needs your creative response. When describing the creation of the world, the Torah uses the phrase asher bara Elokim la-asot, “that G‑d created the world to do.” What does the addition of the words “to do” teach us? G‑d didn’t look at His creation as a finished product. G‑d entrusted us, human beings, with the task of partnering with Him in creating more goodness in our world.

So, as you prepare for Purim day, selecting themed items for your mishloach manot baskets or glue-gunning sequins onto a princess costume, allow that creativity to spread to your everyday life—to make our world a better place.

Happy Purim!