The Baal Shem Tov taught there are two paths:

G‑dliness is everything.

Everything is G‑dliness.

Where the two paths converge, there is G‑d Himself.

Keter Shem Tov 395. The third point is a ubiquitous theme of the Rebbe's maamarim. See esp. Patach Eliyahu 5715.