This week marks 50 years since the Rebbe, Rabbi Menachem Mendel Schneerson, of righteous memory, launched the “12 Pesukim” initiative.
The “12 Pesukim” are a set of 12 foundational Biblical and rabbinic verses — including Shema and Torah Tzivah — that the Rebbe selected to provide Jewish children with a lifelong spiritual and ethical framework.
To mark this milestone, we’ll be releasing several new projects and initiatives.
We’ve begun rolling out a series of KabbalaToons animations, each one focusing on another one of these verses. We invite you to watch the first one here and get excited for the others, which are on their way, with G‑d’s help.
Concurrently, ChabadU is producing a brand-new course dedicated entirely to the 12 Pesukim, sharing parenting fundamentals, tips, and truths embedded in these pithy quotes.
We’re also working on an in-depth feature exploring how this remarkable campaign was launched and unfolded 50 years ago.
We're very excited about what's being put together and can't wait to share more details with you soon.
Stay tuned!
