1) The original custom was to name a child after an event in the parents’ lives - for example, Noach, Yitzchak, Moshe, etc. Later, this custom changed, and children were named after their ancestors.
2) Regarding naming a child after an ancestor: some say that even if the child is given a name that shares only a few letters in common with the name of the ancestor, or even if the names share only a common meaning, the child is considered to have been named after the ancestor.
3) If one has the choice of naming his child after one of two people - one who died recently, and another who died long ago; some hold the custom that the child is to be named after the one who died more recently to the birth of the child.
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