Design and Sefirah

The segol represents the Sefirah of Chessed1—kindness—and is displayed as a triangle of three dots: right, left and center.


The numerical value of the segol is thirty.


The Jewish people are called “am segulah,”2 a chosen people. Just as the segol is made up of three points, the people of Israel are composed of Kohanim, Levites, and Israelites.

The segol also represents the Patriarchs: Abraham, Isaac and Jacob. Alternatively, the segol signifies the three founding fathers of Chassidus.

The first, the Baal Shem Tov, is mirrored in the right dot. The right dot introduces the three loves: love of G‑d, love of Torah, and love for a fellow Jew.

The left dot signifies the Maggid of Mezritch, the successor to the Baal Shem Tov, who taught only those who were great Torah scholars and men of extreme piety.

The middle dot, representing Rabbi Schneur Zalman of Liadi (the Alter Rebbe), incorporates the teachings of both the Baal Shem Tov and the Maggid. The Alter Rebbe perpetuated and augmented their efforts by making the esoteric teachings of Chassidus accessible to all people.