Twilight

The Chanukah Menorah is kindled at twilight. “Twilight” represents a dual state: on the one hand, there is darkness; but at the same time, the sun is still fully there, albeit obstructed.

The Chanukah campaign must reach those Jews who are in a state of spiritual twilight. Like the sun at twilight, G-d’s Divine light may not be readily visible upon them, but in truth, it is fully present, for just like the sun always shines, the Jew’s heart remains ever-awake to G-d, Torah and Mitzvos.