The ultimate purpose of the creation of man isוְהִנֵּה כֵּיוָן שֶׁתַּכְלִית בְּרִיאַת הָאָדָם הוּא
to make a dwelling for G‑d in this lowly realm.1לַעֲשׂוֹת לוֹ יִתְבָּרֵךְ דִּירָה בַּתַּחְתּוֹנִים,
This is accomplished when a Jew carries out his Divine service in such an exemplary manner thatשֶׁזֶּה נַעֲשֶׂה עַל יְדֵי שֶׁעֲבוֹדָתוֹ אֶת ה' הִיא בְּאוֹפֶן כָּזֶה
even non-Jews recognize his virtues and bless him.שֶׁגַּם גּוֹיִם וְכו' מַכִּירִים אֶת מַעֲלָתוֹ וְעַד שֶׁמְּבָרְכִים אוֹתוֹ,
A non-Jew’s acknowledgment of a Jew’s spiritual virtues indicates how the world at large has accepted and aligned itself with G‑dliness.
Accordingly, it is understood that G‑d infuses every individual Jew with the potential to achieve this objective.מוּבָן, שֶׁלְּכָל אֶחָד וְאֶחָד מִיִּשְׂרָאֵל נוֹתְנִים כֹּחַ מִלְמַעְלָה עַל זֶה.
In particular, this is true in these later generations, directly before the advent of the Redemption.וּבִפְרָט בַּדּוֹרוֹת הָאַחֲרוֹנִים שֶׁלִּפְנֵי הַגְּאֻלָּה,
Since at this time, it is necessary to conclude and complete the transformation of this world into G‑d’s dwelling,שֶׁצָּרִיךְ לִגְמוֹר וּלְהַשְׁלִים עֲשִׂיַּת הַדִּירָה,
even a greater measure of potential is granted from Above to accomplish this mission.שֶׁהַנְּתִינַת כֹּחַ עַל זֶה הִיא עוֹד יוֹתֵר.
It is possible to explain that this is one of the reasons that my revered father-in-law, the Rebbe Rayatz, related2 the following story:וְיֵשׁ לוֹמַר, דְּזֶהוּ גַם מֵהַטְּעָמִים עַל זֶה שֶׁסִּפֵּר כ"ק מוֹרִי וְחָמִי אַדְמוֹ"ר,
Every weekday, the Rebbe Maharash (whose yahrzeit is presently being commemorated), would go for a ride in his coach through the countryside on the outskirts of the village of Lubavitch.שֶׁאַדְמוֹ"ר מַהֲרַ״שׁ (בַּעַל הַהִלּוּלָא) הָיָ' נוֹסֵעַ בְּכָל יוֹם מִימֵי הַחוֹל לְטַיֵּל,
Once (for a particular reason), he did not follow his ordinary route but instead travelled along a different path.וּפַעַם (מִצַּד סִבָּה) נָסַע בְּדֶרֶךְ אַחֶרֶת,
During the course of that particular outing, all the local residents along the way, upon beholding him, knelt down and bowed before him.וְכָל הָאֲנָשִׁים מֵעַמֵּי הָאָרֶץ שֶׁהָיוּ שָׁם, כְּשֶׁרָאוּ אוֹתוֹ כָּרְעוּ וְהִשְׁתַּחֲווּ לְפָנָיו.
Afterwards, when the Rebbe Maharash was asked about this, he accepted the reverence the non-Jews showed him in a matter-of-fact manner, replying:וּכְשֶׁשָאֲלוּ אַחַר כָּךְ אֶת אַדְמוֹ"ר מַהֲרַ"שׁ עַל דָּבָר זֶה, עָנָה:
“To whom, then, does the verse ‘You will be blessed by all the nations’ apply?”אוֹיף ווֶעמֶען דֶען שְׁטֵייט בָּרוּךְ תִּהְיֶ' מִכָּל הָעַמִּים.
It is possible to explain that the reason that my revered father-in-law, the Rebbe, related this incident and instructed that it be publicizedדְּהַטַּעַם עַל זֶה שֶׁכ"ק מוֹרִי וְחָמִי אַדְמוֹ"ר סִפֵּר מְאוֹרָע זֶה וְצִוָּה לְפַרְסְמוֹ, יֵשׁ לוֹמַר
was in order to augment the potential granted to every Jew to emulate this mode of conduct.שֶׁהוּא בִּכְדֵי לְהוֹסִיף בְּהַנְּתִינַת כֹּחַ עַל זֶה לְכָל אֶחָד וְאֶחָד מִיִּשְׂרָאֵל.
In addition to the potential granted by the event itself –דְּנוֹסָף עַל הַנְּתִינַת כֹּחַ שֶׁעַל יְדֵי הַמְּאוֹרָע עַצְמוֹ,
for since the event transpired with a nasi, a leader of the Jewish people,דְּכֵיוָן שֶׁמְּאוֹרָע זֶה הָיָ' אֵצֶל נָשִׂיא,
his personal conduct4 generates the potential for every individual Jew to emulate it –הוּא נְתִינַת כֹּחַ לְכָל אֶחָד וְאֶחָד מִיִּשְׂרָאֵל,
Since a nasi – the Rebbe – is a collective soul who shares a spiritual connection to every Jew, his conduct paves the way for every Jew to act in a similar manner.
– moreover, the fact that this event was disclosed and publicized by a nasiהִנֵּה עַל יְדֵי זֶה שֶׁנִּתְגַּלָּה וְנִתְפַּרְסֵם עַל יְדֵי נָשִׂיא,
serves to augment the potential that is granted from Above to an even greater degree.נִתּוֹסֵף עַל יְדֵי זֶה עוֹד יוֹתֵר בְּהַנְּתִינַת כֹּחַ.
Summary
When a Jew’s Divine service motivates a non-Jew to bless him, he fulfills G‑d’s desire and intent in creation: the establishment of a dwelling for Him in this lowly world. Accordingly, every Jew is granted the potential to carry out such service. This holds true in particular in the present age, immediately before the advent of the final Redemption, because this is the time when the above mission must be completed.
In addition, further potential for every Jew to conduct himself in such a manner was generated by the Rebbe Maharash, who was received by non-Jews with reverence, as reflected in an incident related by the Rebbe Rayatz.

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