1 May2 the One Above3 grant everyone a genuine arousal for teshuvah – to accept and internalize the yoke of G‑d’s Kingship. This Rosh HaShanah must be observed joyfully. True, the year is “starting in poverty,”4 and this calls for inward avodah from the depths of one’s heart – but that, too, must be done joyfully.

May G‑d grant you and your families a good and sweet year, in which the [Alter] Rebbe’s teaching will be fulfilled – that “the materiality of Jews is spirituality, and the spirituality of the One Above is [expressed by providing] materiality for the Jewish people.”