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The Ultimate Mission Statement

The Rebbe’s Inaugural Address

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The Ultimate Mission Statement: The Rebbe’s Inaugural Address

An overview of the very first Maamar (Chassidic discourse) that the Rebbe delivered on the 10th of Shevat 5711 (January 17, 1951), signaling his formal acceptance of the mantle of leadership of Chabad-Lubavitch. This historic discourse defines and directs the mission and destiny of our generation.
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