Dear Friend,

Passover requires more advance preparation, more sheer physical labor, than any other holiday. In moments of exhaustion, I’ve often wondered why a Passover-preparing robot has not yet been invented.

But then I see the glow. Sometimes it appears just as I’m sitting down to the Seder with my family. Other times it shows up unexpectedly, while I’m stuffing yet another potato into my food processor. All my work has given the holiday a special radiance, a luminous quality that’s purely Passover. In a generation of instant gratification, Passover reminds me on a yearly basis that hard work always pays off.

Nowhere is this lesson more evident than in the process of baking matzah. The Torah commands us to guard our matzahs to prevent them from rising. To fulfill this commandment in the best way, shmurah matzah is made from wheat that has been watched from the time of harvest to ensure that it does not become moist. At the bakery, the dough is carefully mixed, rolled and baked by hand with the express intention that it be used at the Seder.

The hard work, concentration and love that go into hand-baked shmurah matzah are just some of the things that make it special. Go ahead and order some. You’ll be glad you did.

Sarah Ogince,
on behalf of the Chabad.org Editorial Team