When did Jewish identity begin? When we entered Egypt. You can see that from the very title of this week's parsha: Shemot—which means "Names"—begins with our descent into Egypt. Identity begins when identity is first challenged.

That's why this week we're presenting you a few perspectives on Jewish identity: The Rebbe's insight into G‑d's own I Am, an essay by our parsha editor, Mendel Kalmenson, concerning Moses' mysterious name and identity, a few relevant facts from Menachem Posner about the meaning of the a name we have been called for a long time—"Hebrew"—and an incursion into Sigmund Freud's own identity as a Jew by Jonathan Sacks.

As we said, who you are has a lot to do with where you fit in, so you might want to sit back and watch Moshe Bryski's talk on the journey through life, read what Aron Moss has to say about life with mental illness, have your existential angst turned inside-out by Tzvi Freeman or revisit Egypt without leaving the present day with Levi Avtzon.

The rest I'll let you explore for yourself. Men, don't gloss over The Power of Woman section in this week's magazine—there's plenty in there you'll need to know. Always our most popular section, Judaism How-To deals with Shabbat, the Kippah, Prayer and Circumcision. Some great stories this week for your Shabbat table, and a few parenting tips that will help there, too.