The love of G-d, love of Torah and love of one's fellow Jew--are one. One cannot differentiate between them, for they are of a single essence, and each one embodies all three...
In his love for all Jews, the Rebbe did not distinguish between Chasidim and non-Chasidim, observant or non-observant. There were no labels. A Jew is a Jew, period. A “piece” of G‑d, placed in a body and planted in this world.
A famous talk by the Lubavitcher Rebbe analyzes the lives of Noah, Abraham and Moses as milestones in humanity’s journey from an instinctive selfhood to a true concept of “love” for one’s fellow. We also encounter the basis of the Rebbe’s groundbreaking approach to “outreach,” and how to relate to those who are supposedly spiritually “inferior” to oneself.
If we are a religion, then some Jews are more Jewish, others less Jewish, and many not at all. Perhaps nothing has been as detrimental to the Jewish people as the modern idea that Judaism is a religion.