1 Elul 5747

The Alter Rebbe explains the theme of the month of Elul by way of a parable: The King Greets Everyone with Affection There was once a great king [who had traveled away from the royal city.] When the king was enroute [back] to the royal city he stopped for...

“He is our Lord, He is our Father, He is our King, He is our Salvation”, from the Shabbat morning services. The Rebbe taught this song to the Chasidim on Simchas Torah 5724-1963.

The Rebbe participates in a children’s rally with children returning from camp at the summer’s end.

Elul is a time for building a deeper, more loving relationship with G-d. The Alter Rebbe teaches that, at this time, G-d is like a great king who leaves his palace and his city, and goes out to the fields to be near the common-folk of his kingdom. All the...

Assembled here together, in a tangible demonstration of unity, is a diverse range of people: businessmen from every walk of life, and scholars who specialize in various realms of Torah study.

Throughout the month of Elul, the Jewish people has a collective task: to prepare itself to be inscribed and sealed for a good and sweet year. Indeed, there is a Jewish custom to wear white on Rosh Hashanah eve, to express the certainty that all will be i...