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Joshua |
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Joshua: (a) (1355-1245 BCE) Devoted student of Moses -- “didn’t budge from Moses’ tent.” Led the battle against Amalek; was one of the twelve spies dispatched to reconnoiter the Land of Canaan. Succeeded Moses as leader of the Israelites and led the nation into Canaan. (b) Common Jewish name.
Ad campaigns tout redesigned, leaner and meaner corporate models. Many advertise their revamp by boldly adding the word "new" to their familiar name. What does the Torah say about renaming products: Is it remarkable or just marketing?
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