Two friends were walking when they saw a sign saying, "Your country needs you!"

"Hey, David," said one to the other, "what are you waiting for? It says that they need you!"

The first word of this week's Torah reading, Re'eh ("See!"), is in the singular form, even though Moses was speaking to the entire Jewish nation.

The commentator Ibn Ezra explains that this is so that people would realize that "he's talking to me," to each and every one of us on a personal level.

There was once a rabbi who gave a brilliant, inspirational sermon. Afterwards, one of the congregants came over and said, "Rabbi, that was absolutely brilliant. If that doesn't get through to them, nothing will."

Get through to them? What about you, sir!

It is too easy to think that they are talking to the next person, not to me.

Throughout our lives, we are being spoken to by different people — a spouse, a family member, a friend, an employer, a clergyman, maybe even G‑d — trying to give us a message. It is so easy to fall into the trap of looking to the person next to us and thinking that they are the one being spoken to. Isn't it worth considering that maybe, just this one time, they're actually talking to me, and to take it to heart?