We are a few days into the Jewish month of Elul. That means that we are just weeks away from a brand new Jewish year.

There are many ways to get ready. We start by taking a good look at our souls, taking stock of where we have grown, and where we need to grow. Some of us may also start to seek out people with whom we need to make amends. And then there are the practical preparations. New shoes, briskets, honey dishes and pomegranates—this is a busy shopping month for us Jews. I remember how my Bubby, may she rest in peace, would already be cooking and baking for the big family get-togethers we used to have at her home.

It’s an exciting time. And it’s expensive.

At this time of year, the Rebbe, of righteous memory, would often point out that we must remember our fellow Jews for whom the holiday preparations present a serious financial burden. There are certainly families in your area who struggle nightly to put food on the table, let alone to put together a sumptuous holiday meal.

Please take a moment to find a local fund that helps people with their holiday needs, or distribute some money discreetly yourself. By helping those in need, your materiality can become another Jew’s spirituality.

May we all be blessed with a good, sweet, happy, healthy new year.

Shais Taub,
on behalf of the Chabad.org Editorial Team