Before the Rosh Hashanah daytime meals, the challah bread is covered and the following text is recited over a cup brimming with wine (when Rosh Hashanah coincides with Shabbat, first say the Shabbat kiddush text quietly):

תִּקְעוּ בַחֹדֶשׁ שׁוֹפָר בַּכֶּסֶה לְיוֹם חַגֵּנוּ
כִּי חֹק לְיִשְׂרָאֵל הוּא מִשְׁפָּט לֵאלֹ-הֵי יַעֲקֹב
סָבְרִי מָרָנָן
בָּרוּךְ אַתָּה ה' אֱלֹ-הֵינוּ מֶלֶךְ הָעוֹלָם, בּוֹרֵא פְּרִי הַגָפֶן

Transliteration:

Tee-koo bah-khoh-dehsh shoh-fahr, bah-keh-seh leh-yom khah-gay-noo.
Kee khohk leh-yis-rah-ehl hoo, mish-paht lay-loh-hay yah-ah-kohv.
Sahv-ree mah-rah-nan.
Bah-rookh ah-tah ah-doh-noi eh-loh-hay-noo meh-lekh hah-oh-lahm boh-ray peh-ree hah-gah-fehn.

Translation:

Sound the shofar on the New Moon, on the appointed time for the day of our festival.
For it is a statute for Israel, the judgment of the God of Jacob.
Attention, Gentlemen!
Blessed are You, L-rd our G‑d, King of the universe, who creates the fruit of the vine.

After the wine is drunk, the assembled wash their hands and begin the meal with Hamotzie over the bread, which is dipped in honey.