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Feeling Like a Grasshopper
Consider this situation: You’re unhappy with your current status. An opportunity comes along to embark on a new career, but you panic. Instead of envisioning the potential, you visualize long, tedious hours and less leisure time. “Will I be consumed...
Ad campaigns tout redesigned, leaner and meaner corporate models. Many advertise their revamp by boldly adding the word "new" to their familiar name. What does the Torah say about renaming products: Is it remarkable or just marketing?
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