The worldwide Chabad-Lubavitch community worked tirelessly to sign up applicants for letters in the new Sefer Torah. The Rebbe also continued to promote the project by speaking about the campaign at almost every farbrengen. When children passed by the Rebbe, he invariably asked if they already had a letter in the Sefer Torah. The Rebbe often mentioned it when people requested blessings on behalf of their children and would emphasize that a letter could be purchased as soon as a child was born. The name could always be added after it was given.

The campaign was very successful. Many prominent Torah sages, chassidic rebbes and Jewish leaders bought a letter for their children and grandchildren in the special Sefer Torah for Jewish children. That summer, 304,805 letters were purchased, bringing the first Sefer Torah to completion.