In talks delivered over the next few days, the Rebbe dealt with the Torah scroll campaign at length, down to the most specific details.

The Rebbe also asked that the Torah scroll be written in Israel--"the land where the Eyes of the L-rd your G‑d are upon it at all times, from the beginning of the year until the end of the year." The Rebbe specified the Old City of Jerusalem as the location for the writing of the Torah scroll. This is because Jerusalem also represents "the concept of unity," as it was never divided among the Tribes and was the focal point of the people in Israel.

The Rebbe further requested that the Torah scroll be written in the famous Tzemach Tzedek synagogue, built in the old city of Jerusalem for the third Rebbe of Chabad, Rabbi Menachem Mendel of Lubavitch, the "Tzemach Tzedek," (1789-1866), of righteous memory. The Rebbe pointed out that this was the only synagogue in the Old City whose walls and roof have remained intact from the time they were built.

The Rebbe wanted the writing of the Torah scroll to begin immediately, and to be completed in less than six months, by Hebrew date of the 29th of Elul—by the last day of the Jewish year and the birthday of the Tzemach Tzedek. In the end the scribes worked so quickly that it was completed more than a month before the deadline, by the Hebrew date of the 20th of Av.