The Birthday Campaign

The Previous Rebbe taught that a birthday is a time for introspection, a time to account for the past and make resolutions for the future. It is a most propitious time, for on one’s birthday his “mazel”—his “fortune”—radiates with extra strength.

On one’s birthday he should get together with friends and discuss the meaning of the occasion—that becoming a year older means he is growing in his closeness to G-d. When a child is old enough, this should be explained to him on his level as well.

Some may object that this was never done before, but clearly there are more negative influences and events in the world now, so for our part we must increase in holiness. In fact, the only reason the negative exists in the first place is to cause a greater increase in holiness and goodness.