After narrowly escaping the Nazi onslaught in France, the Rebbe, Rabbi Menachem Mendel Schneerson (1902-1994), and his wife, Rebbetzin Chaya Mushka Schneerson (1901-1988), arrived to the United States of America on the 28th day of the Jewish month of Sivan in the year 5701 (1941).

The Sixth Lubavitcher Rebbe appointed his newly arrived son-in-law to head the social and educational outreach programs of Chabad-Lubavitch. Thus began the Rebbe’s decades-long revolutionary work to revitalize Jewish life in the Western Hemisphere and across the globe.