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Matt Lipeles |
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Matt Lipeles is a teacher and writer.
“The hassids are the ones with the black coats . . .” “No, no. All the Orthodox have long black coats and beards. The hassids are the ones with the wide-brimmed hats.” “No, they all wear the hats . . .”
It’s got to be one of the toughest marketing problems of all time: selling Orthodox Judaism. You’ve got all this long black stuff. And then there are the hats . . .
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