Tefillin Campaign, The Rebbe's

In 1967, prior to the Six-Day War, the Rebbe launched the now famous Tefillin Campaign, which encourages all Jewish men to perform the mitzvah of tefillin. Discover why this mitzvah was chosen at the time, and why it’s so relevant today.

A brief history of the Six-Day War and the Rebbe’s call for all Jewish men, particularly soldiers in the IDF, to don tefillin as a special merit for added security.

Some ask: “What benefit results from the Tefillin campaign? You put Tefillin on a Jew only one time, and you have no idea if it has any lasting effect on him?” Every Mitzvah forges an eternal bond between a Jew and his Creator. In addition, the Talmud tea...

A fascinating Shazak clip about the amazing story of the Semag! Geared for kids... Great for adults!

What are we to make of this ancient Jewish ritual and what do they mean to us today?

Rabbi Chaim Jacobs and his wife Sora, have been the co-directors of Lubavitch of Scotland for more than four decades. In 1967, the Rebbe launched the now famous Tefillin campaign. A Yeshiva student at the time, Rabbi Jacobs began an initiative for student...

In 1970, Rabbi Sholom Ber Lipskar was sent as a Chabad emissary to Florida, where he serves as rabbi and director of The Shul in Bal Harbor. A member of his community, a champion tennis player, invited him to meet his wealthy friend. Bringing his Tefillin...

Not long after the Rebbe launched the tefillin campaign, Mr. Bentzion Rader asked the Rebbe, “Why tefillin?”. The answer the Rebbe gave him, was only understood seven years later (1967).

The Rebbe gives words of encouragement to different people who recently began putting on teffilin (Collage).