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Asher Deren

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Rabbi Asher Deren, born and raised in the Northeastern USA, lives in Cape Town, South Africa, where he and his wife Zeesy, whose parents were sent by the Rebbe to South Africa in 1976, established Chabad of the West Coast, South Africa.
In Starbucks CEO Howard Shultz's book, Pour Your Heart into It, he writes that "the best way to build a brand is one person at a time—starting with your staff."
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