The portion of Bahalotecha tells us how Aaron was commanded to light the menorah. Just as Aaron kindled the menorah, so too did he light the souls of the Jewish people. We read in Pirkei Avot,1 "Be from the students of Aaron, love peace and pursue peace, love the creations and bring them closer to the Torah."

This is a call to every Jewish person to have an effect on his or her fellow Jew, first, by bringing peace amongst them, and second, bringing them closer to the Torah.

Aaron didn't wait for the people to come to him. Rather he "pursued" them, and he even went to those who were least deserving , the ones whose only redeeming quality is that they were Hashem's "creations." He also didn't water down the Torah to fit their lifestyle; rather, he brought them "closer to the Torah."

How does one bring them closer? Through igniting their souls. The spark is always there, but it's sometimes hidden, and it is our job to uncover it and turn it into a flame.

We can learn from our parshah how to go about it. The verse says2 behaalotecha, which we translate as, “When you will kindle the lamps." However, the literal translation is, "When you will raise the lamps." Rashi explains: this means that Aaron should light it until the flame stands on its own, meaning that we should ignite the person's soul until it burns bright on its own.

There are three laws that pertain to lighting the Menorah in the Temple:3 First, the actual lighting can be done by any Jew: Kohen, Levi or Yisrael. Second, preparing the lamps with the oil and the wick can only be done by a Kohen. Third, it can only be lit in the outer chamber of the Heichal (sanctuary), AKA the “Holy.”

These three ideas can be applied to igniting the souls of other people.

First, it can be done by anyone. It's incumbent upon each and every one of us to do the work of igniting the souls of our brothers and sisters.

Second, what you use to light them can only be prepared by a Kohen. In other words, not everyone is in a position to decide what is the proper way to go about igniting souls. That has to be set by a Kohen.

Who is a Kohen? One who has no desire and no bias of his own. "G‑d is his portion,"4 and he is so in sync with G‑d that his only desire is what G‑d wants.5 This is the type of person who can tell us how to go about it. Once he tells us how, then everyone could go about doing it. This does not abdicate the layperson from engaging in this holy work, so long as it’s aligned to Jewish law and truly for the other person’s benefit.

Third, it can only be lit in the Heichal. The Mishnah tells us,6 "There are ten levels of holiness," the holiest was the Holy of Holies. Then came the Heichal. And if the lamps were lit in a lower place than the Heichal, the lighting wasn't kosher.

This refers to the standards one must keep throughout the process of igniting souls. While in the process of lighting other people’s souls, you still must maintain yourself within the parameters of Jewish law. You may ask: There are other Jews, and much less is expected of them. Why do you hold me to such a high standard?

The answer: Every one of us has a specific purpose and mission. And if you see that you are capable of keeping to a higher standard, it is a sign that it is what G‑d wants of you. And if you are not keeping to the standard that He wants of you, then you are not doing His will.

To explain: There is wisdom and there is will. Wisdom can be divided; you can understand a little or a lot of what is being taught. But when it comes to will, there is no dividing it; you either do it or not; if you only do half, you haven't done the will.7

The same can be said regarding people. Every person is different, and G‑d has different expectations of every person. Every generation is distinct and has different expectations. We can't compare ourselves to the great people of past generations, but we must realize the charge of our generation. In the past, the inner Torah (Chassidism) wasn't revealed, but now that it is revealed, it's proof that G‑d wants us to embrace it and make it part of our daily study. Learning it will surely enhance our study of the revealed Torah (Mishnah, Talmud, Halachah, etc.). Following this plan will enable a person to realize one’s potential and mission to the fullest, also enabling the Jew to draw from sources to ignite other souls. In other words, in order to give (i.e., to light souls), one must have something within oneself in order to give to others.

I have the merit to be the Rebbe's emissary, to do the work of igniting souls. He laid out the plan, and we follow it. In all my years as his shliach, I have never seen a Yid light up more than when I was teaching him or her Chassidus. The inner Torah is the brightest part of the flame.

May we merit to see the coming of Moshiach, which will come when the wellsprings of the inner Torah will spread out. As the soul of Moshiach told the Baal Shem Tov, when he asked, "When will the master come?" he responded, "When your wellsprings [of Chassidism] will spread out."8 May he come soon.9