We were in our own eyes as locusts, and so we were in theirs (Numbers 13:33)

Mrs. Kalmenson, wife of the chassid Rabbi Zalman Kalmenson, told:

My father earned his living by running a tavern and inn. Once, a competing tavern opened its doors across the road from his, offering its vodka at a lower price. Slowly his regulars began drifting over to the cheaper establishment.

Father journeyed to Lubavitch to seek the counsel of the Rebbe, Rabbi Sholom DovBer. The Rebbe advised him to set up two barrels of vodka at the bar and to offer drinks both at his regular price and the lower rate.

Soon the tavern was filled with customers, all clamoring for the more expensive vodka…