Motorists driving through the Garden State over the next eight days will get a dual reminder this week—to think good and to think Hanukkah—from a massive billboard that has gone up in Hackensack on Route 80, New Jersey’s most heavily trafficked road.

According to experts, 790,227 adults will cast their eyes on that sign in one week. And then there are all the kids in the back seats who will see it, too.

“Hanukkah represents hope, faith and determination,” said Rabbi Mendy Kaminker, co-director with his wife, Shterna, of Chabad of Hackensack, N.J. “I imagine people driving on the highway, perhaps listening to the radio with the constant stream of worrisome news, and seeing this beautiful Chassidic saying, ‘Think good, it will be good.’ This will surely lift up their mood and remind them that we can change the world for the better.”