As Jews around the world readied themselves for Yom Kippur, Chabad rabbis took to Twitter to prepare their communities, online and off.

There was the beauty of the “once-a-year” Jew:

And deep thoughts about the day:

Of course, there were tweets about the food (and its deeper meaning before the fast):

Some took to video to share their thoughts:

Others used the haiku format:

Still others used that most Twitter of all forms of expression, the thread:

There were reflections on Birkhat Habanim, the blessing recited over children before the start of the holiday:

As well as reflections on prayers:

And, of course, they’re already getting ready for the next holiday: