Mushky Feldman moved to Reykjavík, Iceland, last year to establish Chabad-Lubavitch of Iceland with her husband, Rabbi Avi Feldman. In recent decades, Iceland has become an increasingly popular tourist destination and is also home to a small Jewish community. Feldman had high hopes for the Jewish home-away-from-home she hoped to set up in the capital city of Reykjavík, but wasn’t sure what would materialize.

Nine months later, sitting at a table at the International Conference of Chabad-Lubavitch Women Emissaries (Kinus Hashluchos) at the New York State Armory in the Williamsburg section of Brooklyn, N.Y., together with 3,000 other women emissaries and lay leaders from 100 countries with Chabad presences, she enthusiastically shares what she has experienced since moving to the North Atlantic island. Over the summer, Feldman says, they served literally thousands of fresh, kosher meals to Jewish tourists who have been showing up in steady streams. The local community, too, has come out of the woodwork to participate in Jewish life.

“It’s more than anything we expected,” says Feldman, sitting next to her mother, Leah Namdar, co-director of Chabad of Gothenburg, Sweden, and her sister-in-law, Tzivia Namdar, co-director of the recently founded Chabad of Singer Island, Fla. “We’re seeing more and more people coming to us saying, ‘This is exactly what we needed.’ ”

The summer season saw an average of 80 people at Shabbat-morning services and some 120 at the kiddush that follows. An American couple, who first met during Shabbat at the Chabad of Iceland, recently got engaged. Local activities have grown as well, and Feldman says that in addition to her biweekly women’s classes and children’s programs, she’s seeing great interest in a Jewish preschool and will turn her efforts to that in the near future.

At the women’s conference, she’s able to meet up with friends, family and colleagues to plan her next step when she returns to Reykjavík. In one way or the other, Feldman’s story is echoed by each of the woman leaders at the conference of shluchos: Each left home and hearth to serve a Jewish community, many in faraway places; each went with dreams and hopes for the home they’d build, each not knowing what the future would bring.

More than 3,000 women emissaries and lay leaders from 100 countries attended the banquet. (Photo: Shmuel Amit)
More than 3,000 women emissaries and lay leaders from 100 countries attended the banquet. (Photo: Shmuel Amit)

Gathered together in New York, these women take time to step back and reflect on their past journey and their crucial role in the communities they and their husbands serve, as well as renew their commitment to the work at hand.

The women’s conference, in its 28th year, takes place around the 22nd of the Hebrew month of Shevat, the yahrzeit of the Rebbetzin Chaya Mushka Schneerson, of righteous memory, the wife of the Rebbe—Rabbi Menachem M. Schneerson, of righteous memory. As the thousands gathered in the room heard, the Rebbetzin was a noble, behind-the-scenes woman who played an essential role in the work of her husband, the Rebbe.

“Tonight is the 31st yahrzeit of the Rebbetzin Chaya Mushka,” said Rabbi Yehuda Krinsky, chairman of Merkos L’Inyonei Chinuch, the educational arm of the Chabad-Lubavitch movement. “I was with her on that night … . I can just tell you that she adored you all, deeply. She knows what you were, she knows what you are, and she was very much aware of what was going on in the world of shluchim and shluchos.”

Young emissaries from around the world joined the gathering. (Photo: Shmuel Amit)
Young emissaries from around the world joined the gathering. (Photo: Shmuel Amit)

Righteous Women: Past and Present

The theme of the evening was “Righteous Women: Past and Present,” connecting the day-to-day work of the Chabad emissaries to the heroism of their mothers and grandmothers in the past. Devorah Alevsky, co-director of Chabad of Greater Cleveland since 1972, spoke of her maternal grandmother, Maryasha Garelik, whose husband was arrested and shot in Stalinist Russia in the late 1930s, and her paternal grandmother, Sarah Katzenelenbogen, whose husband suffered the same fate and who herself died in Soviet imprisonment in 1952.

Rabbi Moshe Kotlarsky, vice chairman of Merkos L’Inyonei Chinuch, spoke after Alevsky on the selfless nature of women emissaries who serve Jewish families and individuals throughout the world, saying shlichus is associated with various forms of chesed, of kindness and benevolence of a different sort than commonly seen.

“Many times in society, acts of kindness are performed in return for the kindness which we will receive. We tend to reciprocate kindness, and then we sometimes expect it in return,” he said, noting that type of give-and-take is natural. But, he continued, “the chesed I speak of tonight is the truest form of chesed, performed without any expectation of anything in return. And that is selfless chesedchesed chinam.”

“It never weakens, never dissipates, never ceases,” emphasized Kotlarsky. It is promulgated by the belief that “first you do, and then you hear what has to be done.”

Rabbi Moshe Kotlarsky (Photo: Shmuel Amit)
Rabbi Moshe Kotlarsky (Photo: Shmuel Amit)

Nechami Wilhelm, who has lived in Bangkok, Thailand, since 1995, spoke of the challenges of raising a family and building a Jewish home in a place their community center’s security guard calls “between heaven and hell.”

His “description is not far from reality,” Wilhelm told the crowd. “We’re on a street of bars and nightlife, loud music and tourists of all types and colors. We call it ‘bar mitzvah street.’ Outside it’s a bar and insidea mitzvah.”

Trying to bridge the world outside and the home she was creating for her children, Wilhelm explained that she realized that her first mission was to make sure her family was being cared for in the best way possible and expanding from there.

“Before you look at what you want to contribute to the world, look inside your home,” she said. “Connect with your own light, your experiences, your strengths and your talents. This way you will succeed in actualizing your purpose and enlightening others. When my home is lit up, I can then become a luminary to all.”

Nechami Wilhelm spoke of her work in Bangkok, Thailand. (Photo: Shmuel Amit)
Nechami Wilhelm spoke of her work in Bangkok, Thailand. (Photo: Shmuel Amit)

Helping Them Embrace Their Jewish Identities

While Feldman spoke of nascent Jewish life in Iceland, her aunt, Rochel Loewenthal, co-director of Chabad of Denmark, has been living in Copenhagen for the last 22 years.

“My first Kinus was in 1997,” she says. “I haven’t missed it since.”

She comes for same reason her colleagues do: to get inspired and reinvigorated. Her community, however, has not been without its challenges. A recent attempt to ban brit milah (circumcision) fell apart in August of last year, but that does not mean the danger to this age-old cornerstone of Jewish life is over. Denmark is one of a number of European countries to have outlawed shechita—kosher ritual slaughter—with Belgium being the latest to enact such laws, and Loewenthal says there are fears that the importation of kosher meat may be next. As Danish Jews recognize the obstacles facing them, she says, she sees her and her husband’s role to share the beauty all aspects of their heritage.

“We make waves to awaken people,” says Loewenthal. “Jews in Denmark face tremendous pressure from their surroundings to just meld into the crowd, and we’re there to help them embrace their Jewish identities.”

Namdar, Feldman’s mother in Gothenburg, sees a silver lining in the current climate in Sweden, similar to what Loewenthal describes.

Devorah Alevsky, who has co-directed Chabad of Greater Cleveland since 1972, recalled the heroism of her grandmothers. (Photo: Shmuel Amit)
Devorah Alevsky, who has co-directed Chabad of Greater Cleveland since 1972, recalled the heroism of her grandmothers. (Photo: Shmuel Amit)

“Twenty years ago, Jews living in Sweden felt more comfortable with society at large,” she says. “Today, we are seeing more and more people coming to learn about Shabbat, kosher, the beauty of the Jewish family, because they feel that those things are under attack, and they want to learn more.”

Namdar and her husband, Rabbi Alexander Namdar, were formally appointed to their position in the winter of 1991, just as the very first women’s conference was underway. She recalls how a few moments after hanging up the phone she got another call, this one from the Rebbe’s secretariat, inviting her to join the ongoing conference right away. At the conclusion of that Shabbat, she attended the women’s melaveh malkah gathering at a much smaller hall in the neighborhood of Crown Heights, N.Y.—the yearly gathering has far outgrown that venue—and the next day was privileged to be among the women when the Rebbe specially addressed them.

“The women’s Kinus was something very visibly dear to the Rebbe,” she says, thinking of that day nearly three decades ago.

Another conference attendee, Chani Friedman, serves as a Chabad emissary in the center of the Israeli seaside city of Ashdod. Friedman grew up in Ashdod, her parents having been sent by the Rebbe to found Chabad in the city in 1976, and she and her husband, Rabbi Yosef Friedman, joined them in 2003. The city has changed since she was a young girl, and in addition to native-born Israelis and Moroccan immigrants has over the years become home to Jews from Russia and Georgia in the 1990s, and in the last decade or so, from France as well.

Chaya Mushka Rivkin, the daughter of Chabad emissaries at Tulane University in New Orleans, shared memories of growing up as a young shlucha on campus. (Photo: Shmuel Amit)
Chaya Mushka Rivkin, the daughter of Chabad emissaries at Tulane University in New Orleans, shared memories of growing up as a young shlucha on campus. (Photo: Shmuel Amit)

More than any of the other groups, French Jews have settled in Ashdod to escape the uncomfortable atmosphere they felt in Western Europe. There is a large Jewish infrastructure in France, and many of the families that arrived in Ashdod missed the communities they left behind. Friedman and her husband work to offer them an atmosphere they are familiar with, even bringing a French-speaking couple, Rabbi Yitzchak and Chana Benisti, to focus especially on them.

“We help them with the bureaucracy, getting their children into school, Hebrew tutors—everything we can to help orient them in Israel,” she says.

Their goal in Ashdod, says Friedman, is to offer all the Jews they encounter “a bridge to a happy, joyous, meaningful Judaism that is no-strings-attached and bureaucracy-free. Our job is to remind people that the Torah belongs to each and every single Jew.”

The iconic roll call of countries, territories and states represented by Chabad emissaries was led by (from left) Kiki Newman of Efrat, Israel; Mushki Bloy of Mumbai, India; and Sterna Chaikin of Worthing, Barbados. (Photo: Shmuel Amit)
The iconic roll call of countries, territories and states represented by Chabad emissaries was led by (from left) Kiki Newman of Efrat, Israel; Mushki Bloy of Mumbai, India; and Sterna Chaikin of Worthing, Barbados. (Photo: Shmuel Amit)

‘The Rebbe’s Tomorrow’

At every conference, recognition is held for women emissaries who passed away during the year. In 5778-79, that included Devorah Groner of Melbourne, Australia; Chaya Zelda Kramer of Montreal, Canada; Atara Guaz of Romainville, France; and Esther Sojcher of Boulogne Billancourt, France.

Another tradition is the annual roll call of locales around the world where Chabad emissaries serve, a literal geography lesson from A to Z. It was read aloud starting with a rather lofty entity—Chabad of cyberspace—and then proceeded to name countries that started with Angola and continued through Zanzibar.

Among other speakers on the dais of the cavernous Armory was Shoshy Weber, from Dnipro, Ukraine, who co-directs the Kollel Torah program in the former Soviet Union; Dvorah Lea Raichman of Chabad of Manaus, in the Amazon, Brazil; and Chaya Mushka Rivkin, the daughter of Chabad emissaries on the campus of Tulane University in New Orleans.

Rabbi Yehuda Krinsky (Photo: Shmuel Amit)
Rabbi Yehuda Krinsky (Photo: Shmuel Amit)

In his address to the women, Rabbi Krinsky noted that the 90th wedding anniversary of the Rebbe and Rebbetzin was celebrated a few weeks ago.

He recalled another “90”—how, just before the Rebbe’s 90th birthday in 1992, reporters were beating a path to Crown Heights hoping to cover the momentous occasion. At that time, the Rebbe would stand for hours each Sunday distributing dollars to thousands of people from all walks of life who wished to greet him, request advice or ask for a blessing, and it was not uncommon for journalists to join in the line for interview purposes. During the last week of February 1992, a Canadian journalist did just that, and when his turn came asked the Rebbe about the significance of 90.

“Without any hesitation whatsoever, no pause, the Rebbe replies: ‘In the Jewish alphabet, every letter has a numeric equivalent. The equivalent for 90 is [the letter] tzadik. Tzadik means righteous. You must constantly strive to be righteous. What was enough for yesterday is not enough for today. Today, we have to prepare for a better tomorrow.’ ”

The next Sunday, March 2, was the last time the Rebbe gave out dollars, recalled Krinsky.

“What it should mean to us is that we are there in that tomorrow,” he said. With young Chabad couples requesting assignments, offering to go wherever and whenever they are needed, “is that not the Rebbe’s tomorrow?”

(Photo: Shmuel Amit)
(Photo: Shmuel Amit)
(Photo: Shmuel Amit)
(Photo: Shmuel Amit)