For the first time ever, New York Fashion Week – an annual tradition that showcases the spring lines of hundreds of the city’s top fashion designers – will coincide with the Jewish New Year of Rosh Hashanah.

It’s a coincidence not lost on officials at the Chabad-Lubavitch Jewish Center of the West Sixties, which sits just blocks away from Fashion Week’s center of operations at New York City’s Lincoln Center. They’re gearing up for an unprecedented level of attendance for their free holiday services next Thursday and Friday.

“We are expecting a significant addition to our services this year because of Fashion Week,” says director Rabbi Yehuda Lipskier, who usually sees about 180 people for Rosh Hashanah. “This is Fashion Week’s first time being in our neighborhood, and we’re very excited to be able to accommodate all of the Jewish people who will be in the city for it.”

Because of the conflict between one of the fashion work’s premier events and one of the Jewish calendar’s most-holy of days, French designer Max Azria – founder of the BCBG brand – and Israeli native Yigal Azrouel rescheduled their runway shows. But Jewish designers in London are still contemplating a boycott of their city’s Fashion Week, which falls on the holiday of Yom Kippur.

Lipskier says that in New York, anyone in need of New Year hospitality need only show up. His Chabad Center, which is located at 37 West 65th Street, will be holding services Thursday and Friday mornings at 9:30 a.m., with the traditional blowing of the ram’s horn scheduled for 11:15 a.m. His family will also host a holiday feast on Wednesday evening.

Lipskier suggests that in lieu of an entrance fee, people help support New York’s recovering economy instead.

“It’s important that every Jew have a place to feel at home and to go to, regardless of where they are in life,” says the rabbi. “Clothing is an expression of the soul. And fashion done in the right way can be a very positive thing.”