A parade of 60 “Mitzvah Tanks” – Jewish-themed mobile homes also commonly known as “Mitzvah Mobiles” – apparently generated quite a bit of attention Thursday noon as the vehicles meandered their way through the streets of Manhattan, Brooklyn, Queens, Staten Island and the Bronx. The phrase “Mitzvah Tanks” hit No. 2 on Twitter’s list of trending topics for New York City.

Dispatched in honor of the 108th anniversary of the birth of the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, the Mitzvah Tanks’ mission was to raise awareness of the upcoming Passover holiday – it begins Monday night, March 29 – and urge people to recommit themselves to acts of goodness and kindness. Alongside the parade’s Twitter response, the word “Passover” also made it to the site’s list of top 10 trending topics in the city.

“The Mitzvah Tank came to my office today to deliver hundreds of boxes of [shmura matzah],” tweeted Jason Leibowitz, referring to the special handmade unleavened bread that Chabad-Lubavitch rabbinical students distributed from the mobile centers. “Only in New York.”

“Omg!” chirped Micah Jesse, a native of Georgia. “Have you guys seen this Mitzvah Tank riding around the city blasting Hebrew music? Amazing!”

Even the popularity of the topic generated its own tweets.

Someone using the Twitter handle of Divided Stef was “very pleased to see that Mitzvah Tank is a trend in the NYC twitter world. If you have never experienced one, you really, really should.”