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The Rebbe's Daring Strategy


The Rebbe's Daring Strategy

Like the Baal Shem Tov, the rebbe assumed leadership at a critical moment in Jewish history. The Jewish nation was reeling from the Holocaust and pressured to assimilate. The Rebbe assumed a unifying and welcoming position that would be come the hallmark of Chabad Chassidism.
Baal Shem Tov, Lubavitcher Rebbe

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