The 11th of the Hebrew month of Nissan, of this year, marked the Rebbe’s 90th birthday. A grand Mitzvah Mobile parade in New York kicked off the birthday celebrations across the globe. The students who manned the ninety Mitzvah Mobiles in the New York area put on Tefillin with thousands of Jews, and encouraged Jews and non-Jews alike to add in good deeds in honor of the Rebbe's birthday.