One of the oldest Chabad melodies. The first section is sung to the words "Tzama" and the second section is rendered in rhyming Russian with the following parable:

O, you foolish Mark, why travel to the fair.
You don't buy, you don't sell, you only cause strife.

The moral is: We demand of the evil inclination and of our human animal instinct, comparable to a silly villager going to the market, "Why do you go to the fair (the present materialistic world)? You don't buy and you don't sell, you only cause bad feeling (between the Almighty and the Jews)."

This melody conveys penetrating heartfelt striving to G‑dliness.