A Fashion Entrepreneur’s Journey to Shabbat and Faith

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A Fashion Entrepreneur’s Journey to Shabbat and Faith

As the daughter of Max Azria of the BCBG fashion empire, Joyce's life revolved around the pursuit of materialism until she began her own spiritual journey--to a life imbued with the beauty of Shabbat, mitzvot, and faith in G-d.

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By Joyce Azria with Chana Weisberg

Joyce Azria is most known as a Fashion Industry Entrepreneur, serving as Creative Director of BCBGeneration and Founder of Avec Les Filles. Joyce is President of SWISS1876, a Wellness and Cosmeceutical Company. She is an author who resides in Florida with her husband and her 7 children.

Chana Weisberg is the editor of TheJewishWoman.org and host of the Ordinary People, Extraordinary Stories podcast. She lectures internationally on issues relating to women, relationships, meaning, self-esteem and the Jewish soul. She is the author of six books. Her latest book, Shabbat Delights, is a two-volume series on the weekly Torah portion.

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4 Comments

Jennifer May 22, 2022

What a blessing to hear her story. I could have listened for another hour! Performing mitzva has a wonderful impact on our lives. May her endeavor to build a Mikva be fruitful. Reply

I May 18, 2022

What a blessing to hear her story. I could have listened for another hour! Performing mitzva has a wonderful impact on our lives. May her endeavor to build a Mikva be fruitful. Reply

D May 17, 2022

Wow I just watched this, was impressed, inspired entertained...
Ur an amazing person Joyce! Reply

anonymous April 29, 2022

mazal tov!

do you know where I can find modest dresses that go to the ankles and the wrists? I have such a difficult time finding them. More stores should make them. Reply

A Fashion Entrepreneur’s Journey to Shabbat and Faith

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