With the approach of the German army during World War I, R. Sholom DovBer and his family left Lubavitch, located in modern-day Russia near the border of Belarus, for the city of Rostov. Lubavitch was the seat of the Chabad movement for 102 years, starting when R. DovBer, second Chabad Rebbe, settled there in 1813.
Link: About Chabad-Lubavitch
Man sees a tree and the tree says, “I am here, I was here, and I am nothing more but a thing that is here.”
Man ponders and answers, “No! I give you a name! You are ‘tree’! You have beauty and you have a soul. You point upwards and you say, ‘There is something higher, there is the One who gives me life and gives me my very being.’”
And so Man goes on, until he has brought the whole of creation down on its knees.
Man alone can accomplish what the angels cannot. Man alone can discover the spiritual within the material.