Marking 25 years since the passing of the Rebbe—Rabbi Menachem M. Schneerson, of righteous memory— has partnered with Ezra Press (an imprint of Kehot Publication Society) and acclaimed author Mendel Kalmenson to release a new book entitled Positivity Bias, which offers practical wisdom for positive living based on the example and teachings of the Rebbe.

The book has become an instant hit, with educators, thinkers and students of the Rebbe hailing its ease of use and practical advice. Many educational institutions have pre-ordered the book for use as graduation gifts for students and end-of-year presents for staff.

Rabbi Mendel Kalmenson
Rabbi Mendel Kalmenson

“The book’s straightforward and pragmatic message makes it an obvious choice for laypeople and rabbis, adults and children alike,” said Rabbi Meir Simcha Kogan of “Its very title highlights the Rebbe’s message: While many struggle with a negativity bias—drawn to messages of doom and gloom—the Rebbe taught us that we must see the good in everything. We must develop a positivity bias.”

We each possess a personalized lens that frames the way we see ourselves and the world around us. In order to live in the most meaningful and effective way possible, we can and must continually adjust the default frames we have developed. In Positivity Bias, we learn that life is essentially good; that positive perception is accessible to all; and that positive living is a matter of choice, not circumstance.

An inspiring and life-enriching tapestry woven from hundreds of stories, letters, anecdotes, and vignettes, Positivity Bias highlights how the Rebbe taught us to see ourselves, others, and the world around us.

Schools and other organizations have turned to with an interest in giving these out as end-of-year gifts. To help make this possible, a pre-order special has been arranged. For a limited time, schools and not-for-profits can save up to 50% by pre-ordering the book.

The book is slated to be available in stores shortly after Shavuot and will begin shipping on June 14. Guarantee your books by pre-ordering now.

Learn more about this book and place your order at