Contact Us

1986: "Sunday Dollars"
Photo: Marc Asnin
Photo: Marc Asnin

For the first twenty-five years of his leadership, the Rebbe would receive his Chassidim, as well as men and women from all walks of life, in yechidut ("private audience") three times a week.

The audiences, held on Sunday, Tuesday and Thursday evenings, would begin shortly after nightfall and extend through the night; some nights, the last of the several hundred visitors would depart well after daybreak. Many had only a few short minutes in the presence of the Rebbe, but all would come away with the feeling that in their time with him, however brief, the Rebbe was with them with his entire being, wholly and exclusively focused on their individual concerns.

The number of those seeking the Rebbe's advice and blessing continued to grow; soon, all but the most urgent cases had to wait several months for a yechidut appointment. Finally, the requests for meetings with the Rebbe reached such numbers that it was no longer possible to accommodate them. Individual contact with the Rebbe now took the form of written correspondence: some three mail sacks of letters would arrive each day to his office at 770 Eastern Parkway in the Crown Heights section of Brooklyn, each of which he would personally open and read.

In 1986, the Rebbe began conducting a weekly "receiving line." Each Sunday, the Rebbe would stand in a small room near his office as thousands of men, women and children filed past to see him and receive his blessing. Many used the opportunity to pose a question and receive a word of advice. To each of them the Rebbe gave a dollar bill, appointing them as his personal agent (shaliach) to give it to the charity of their choice.

Why the dollar? The Rebbe explained his custom by quoting his father-in-law, Rabbi Yosef Yitzchak of Lubavitch, who would often say: "When two people meet, something good should result for a third." The Rebbe wished to elevate each of the thousands of encounters of the day to something more than a meeting of two individuals; he wanted that each should involve the performance of a "mitzvah" (good deed), particularly a mitzvah that also benefits another individual.

Again, a most amazing phenomenon was reported by all who came for "Sunday Dollars." The Rebbe, well into his ninth decade at the time, would stand for as long as eight hours without interruption. Yet in the few seconds that he or she was with the Rebbe, each visitor felt that the Rebbe was there only for them. It was as though he or she were the only visitor of the day.

Once, an elderly woman could not contain herself and burst out: "Rebbe, how do you do it? How is it that you do not tire?"

The Rebbe smiled and replied: "Every soul is a diamond. Can one grow tired of counting diamonds?"


Adaptations of the Rebbe's Teachings:
 Jewish Unity
 A History of Love
 A Gathering with the Rebbe
 Love According to the Rebbe
 Social Responsibilty

An Archivist Discovers the Rebbe:
 Advice for Life: Giving
 What the Rebbe Did Before Prayers

 My Rebbe the Rebel
 Love According to the Rebbe
 The Ache in My Heart
 Beyond Lubavitch
 I Miss Him
 The Rebbe’s Investment
 His Army of Activist Intellectuals
 Do You Feel Another’s Pain?
 Are you a “Farginner”?
 What Does a Dollar From the Rebbe Represent?

 1916: World War I
 1950: Leadership
 When Two Jews Meet

Correspondence From the Rebbe:
 Wise Charitable Giving
 Honorary President
 His Own Turf
 Spiritual Charity
 The Rich
 The Rebbe on the '60s
 A Glaring Contradiction
 A Breath of Fresh Air
 The Rebbe's Apology
 On Leaders Emigrating from their Hometown
 Charity: A Wise Business Decision
 On Giving Charity before Kindling Shabbat Candles
 Exerting Effort Even After Seeing Success
 What Can be Achieved through Determination and Commitment
 A Synagogue is Not Only for Prayer
 Spiritual Lay Leadership
 Essence of Leadership
 A Child's Cry
 Taking Responsibility
 Study Group for Young Women
 Effort Brings Success
 The Greatness of Maos Chittim
 Can Torah Truth Be Compromised?
 Giving Charity on Tisha B'Av

First Person:
 He Could Melt A Blizzard
 The New Lubavitcher Rebbe
 "The Rebbe Said"
 Alone with Little Moses

 The Myth of Chabad Outreach

My Moment with the Rebbe:
 Sunday Dollars

Scholar, Visionary and Leader:
 The Seventh Generation: A Leader of Leaders
 Sunday Dollars: Empowering the Individual

Special Dates on the Calendar:
 The Ache in My Heart
 The Significance of Yud Shevat
 Love According to the Rebbe
 A Visionary in Our Time

 The 3:00 am Audience
 The Rebbe Who Saved a Village
 The Rebbe's Job
 A Jew in Brooklyn
 The Blow
 The Miracle Worker
 Chapter 9: A Dollar For Tzedakah - Fountain of Blessing
 The Rebbe's "Exaggerated Love"

The Rebbe & World Leaders:
 A Mystical Covenant

The Rebbe's Family:
 Road Work Video:
 The "Sunday Dollars" Receiving Line
 True Charity
 CNN With the Rebbe
 One Sukkah, One Lulav, One People
 Sacrifice of the Great
 Love Your Fellow As Your Fellow Needs
 Ride to 770
 True Charity
 Charity Box
 Sunday Dollars
 Hashem’s Presence, through Love
 Walking to 770
 “He Created Leaders”
 Acts of Goodness and Kindness
 Investing in Charity
 Children’s Rally
 2nd Yahrtzeit of the Previous Rebbe
 Address to Jewish Women
 Placing of the cornerstone at 770
 Public Torah Reading in 770
 Returning to Torah - Part 2
 Chassidism in not Asceticism
 The Selichot Prayers
 Love that Knows No Barriers
 Dollars to Children
 Charity – the “Cure-All”
 Unconditional Love
 Jewish Leadership Defined
 Completely Unwarranted Love
 Where Are Your Dishes?
 Fundraising Manifesto
 Creatures of Holiness
 The Charity Campaign
 Coins to Children
 Of Love and Marriage
 The Rebbe's Example
 A Time for Loving
 Charity Begins at the Bank
 A Promise Fulfilled, Part 2
 Entering 770
 A Visionary in Our Time
 Grabbing the Opportunity
 Charity for All
 A Shepherd of Israel
 A Higher Form of Giving
 The Rebbe Distributing Charity
 On Jewish Leadership
 The Heart of the Matter
 Definition of Charity
 The Power of Charity
 Tithes to Riches
 The Common Thread
 Coins for Charity

Video: When Two Jews Meet
The Rebbe speaks on what happens when two Jews get together
Play Video

When two people meet, something good should result for a third.

The Rebbe, quoting his father-in-law, Rabbi Yosef Yitzchak of Lubavitch

The Rebbe: Timeline Biography
1902: Childhood
1915: Learning
1916: World War I
1923: Soviet Jewry
1928: Marriage
1930s: Torah & Science
1941: Flight from Europe
1939-45: Holocaust & Rebuilding
1943: Author & Teacher
1950: Leadership
1953: Chassidic Feminism
1960: Technology
1963: Rebellion
1967: The Six-Day War
1972: Retirement?
1974: The Mitzvah Tank
1977: Illness & Challenge
1983: Mankind
1986: "Sunday Dollars"
1988: Passing of Rebbetzin
1989: The End of the Cold War
1991: Missiles & Miracles
3 Tammuz 1994: Transmission
1994: Discovery of the "Reshimot"
Today: The Goal