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1974: The Mitzvah Tank
One of the first “Mitzvah Tanks” in Los Angeles, California during the 1970s
One of the first “Mitzvah Tanks” in Los Angeles, California during the 1970s

In 1974, a new apparition began to make its appearance in the streets of Manhattan. Even in that hubbub of crowd and clamor, this strange vehicle attracted attention.

It was a standard van of the “U-Haul” or “Ryder” variety. It’s back door was rolled up, showing a cargo of one large wooden table, two wooden benches, and a dozen young men with beards and black hats. From a loudspeaker taped to its roof issued forth a medley of Chassidic songs played on high volume—that is, high enough to make itself heard above the din of a Manhattan street corner. Large posters taped to the sides of the moving van proclaimed: “MITZVAH TANK”, “Teffilin on board” and “Mitzvot On The Spot For People On The Go.”

The Rebbe, Rabbi Menachem Mendel Schneerson, of righteous memory, had sent his tanks into the battle for the soul of the American Jew.

If a large part of American Jewry had ceased to come to shul each morning to don tefilIin and pray, the Rebbe was going to bring the tefillin to them. He was going to send one of his students to stop the American Jew on a city sidewalk. “Excuse me, sir,” the lad would say. “Are you Jewish?” If the answer is affirmative, the young man would continue: “Would you like to put on tefillin today? It’s a mitzvah.” The American Jew will be invited to step up onto the truck, roll up his left sleeve, bind the tefillin to his arm and head and recite a short prayer.

If the American Jew is a she, she would be offered a free kit containing a small tin candlestick, a candle, and a brochure with all the information necessary to light Shabbat Candles that Friday evening—the proper time (18 minutes before sunset), the blessings in Hebrew and English, and a short message on the importance of ushering Shabbat into her home. He or she would also be offered literature on the Rebbe’s other “mitzvah campaigns” or assistance in anything from having a mezuzah checked to finding Jewish school for their child.

Eventually, the Ryder vans were replaced with mobile homes equipped with shelves for books and comfortable seating for a quick discussion or even an impromptu class. But the concept remained the same: Go out there and get a Jew to do a mitzvah.

* * *

“Judaism on the road,” discussing Judaism on the streets of Manhattan in the 1970s
“Judaism on the road,” discussing Judaism on the streets of Manhattan in the 1970s

“Mitzvah” means “commandment”. A mitzvah is one of the 613 divine instructions to the Jew contained in the Torah. The word also means “connection”: a deed that connects the human being who performs it with G‑d, who commanded it.

Before the Rebbe’s “mitzvah campaign”, the mitzvah was a private deed, performed by the “religious” Jew at home or in the synagogue. So it was only natural that the Rebbe’s approach raised many an eyebrow: “Tefillin on a hippie?” “What’s the point of doing one mitzvah on the way to lunch in a non-kosher restaurant?” Mitzvot were seen as the details that made up a religious Jew’s lifestyle—pointless when not part of the whole package.

The Rebbe saw things differently. As a connection between man and G‑d, as a bridge between Creator and creation, a mitzvah is a deed of cosmic significance, a deed of infinite value unto itself. Citing Maimonides, the Rebbe repeated time and again: a single person performing a single mitzvah, could be the deed that tips the scales and brings redemption to the entire world and all of creation.


Adaptations of the Rebbe's Teachings:
 The Answer to the Mother of All Questions
 Reasoning The Stone
 Facing Reality
 The Astronaut

 An Antidote for the Post-Holocaust Generation

 1974: The Mitzvah Tank
 Why the Tefillin Campaign?
 A Soldier's Blessing
 Hundreds Put on Tefillin at B'nai Brith Conference
 The Rebbe's Tefillin Campaign: A Timeline
 Mitzvah "Tanks"

Chassidic Discourses (Maamarim) by the Rebbe:
 When Your Child Will Ask

Correspondence From the Rebbe:
 Honorary President
 When You Can't Do the Mitzvah You're Told To
 Religion, State, and the Ten Commandments

First Person:
 Why Tefillin?
 The Rebbe Speaks to College Students
 Another Day Without Tefillin?

 10-Point Mitzvah Campaign
 Ten Mitzvahs
 The Myth of Chabad Outreach
 I Jew, You Jew, I Tefillin, You Tefillin

Scholar, Visionary and Leader:
 Arrival in America: Building from the Ground Up
 Menorahs and Mitzvah Tanks: Judaism in the Public Square

Special Dates on the Calendar:
 Tammuz 3

 The Rebbe Who Saved a Village

The Rebbe & Israel:
 The Rebbe on the Six-Day War
 The Rebbe's Tefillin Campaign: A Timeline
 The Six-Day War and Tefillin Video:
 The Tefillin Campaign
 Ten Mitzvah Campaigns
 Dollars to Tankists
 The Six-Day War and Tefillin
 The Tefillin Campaign
 How Important is it to You?
 The Tefillin Campaign
 On a Tight Schedule
 One Good Deed
 Kos Shel Brocha
 This Is No Time for Prayer
 The Secret to Staying Young
 The Common Thread
 Campaign Results
 The Full Picture
 From Tennis to Tefillin

 Challenge: The Rebbe's Relentless Call to Action
 The Rebbe on Action
 The Rebbe speaks to CNN on Bringing Moshiach

The Rebbe explains the idea of approaching somebody on the street to perform a Mitzva
Play Video

A tank is undeterred by trenches and pits and simply crosses them to reach the other side. An iron barrier--the weight of the tank simply crushes it. This is the purpose of the [mitzvah] tank if: there is a (spiritual) pit or trench, or even a barrier—things that are not associated with holiness—it nevertheless can go and fulfill its mission—to dispel evil and introduce good and G‑dliness into the world.

From an address by the Rebbe, 1974 ( free translation)

The Rebbe: Timeline Biography
1902: Childhood
1915: Learning
1916: World War I
1923: Soviet Jewry
1928: Marriage
1930s: Torah & Science
1941: Flight from Europe
1939-45: Holocaust & Rebuilding
1943: Author & Teacher
1950: Leadership
1953: Chassidic Feminism
1960: Technology
1963: Rebellion
1967: The Six-Day War
1972: Retirement?
1974: The Mitzvah Tank
1977: Illness & Challenge
1983: Mankind
1986: "Sunday Dollars"
1988: Passing of Rebbetzin
1989: The End of the Cold War
1991: Missiles & Miracles
3 Tammuz 1994: Transmission
1994: Discovery of the "Reshimot"
Today: The Goal