A Jew’s job is to introduce light into the world. Therefore, when darkness increases, the Jew
must increase in kind – illuminating not only at a level commensurate to the darkness, but
many times more so, in order to “yield a profit.”
We live in a time when many Jews – due to no fault of their own – are not aware of Judaism.
Therefore, a campaign was launched to ensure that every Jewish home should have a charity
box. In this way, even a person uneducated in Judaism who encounters this unfamiliar object
will ask what it is about. This will lead him to discover the commandment of charity, which,
in turn, will lead him to fulfill many more Mitzvos.
Today, all Jews recognize the importance of charity. The only missing factor is the
awareness that charity is a commandment in the Torah, and that one gives charity because
it is G-d’s will, not because he has a soft heart… From the recipients’ perspective, it is
irrelevant what the giver’s motive is, but for the benefactor it is of utmost importance – he
must be aware that he is fulfilling a commandment of G-d Almighty Himself.