Contact Us

The Rebbe's 10-Point Mitzvah Campaign

The Rebbe's 10-Point Mitzvah Campaign


The Rebbe's Ten-Point Campaign for Jewish Awareness and Observance

Mitzvah means commandment. A mitzvah is one of the 613 Divine instructions to the Jew contained in the Torah. The word also means connection: a deed that connects the human being who performs it with G‑d, who commanded it.

Before the Rebbe's mitzvah campaign, the mitzvah was a private deed, performed by the "religious" Jew at home or in the synagogue. So it was only natural that the Rebbe's mitzvah campaign, initiated in the late 60s and early 70s, raised many an eyebrow: "Tefillin on a hippie?" "What's the point of doing one mitzvah on the way to lunch in a non-kosher restaurant?" Mitzvot were then seen as the details that made up a religious Jew's lifestyle — pointless when not part of the whole package.

The Rebbe saw things differently. As a connection between man and G‑d, as a bridge between Creator and creation, a mitzvah is a deed of cosmic significance, a deed of infinite value unto itself. Citing Maimonides, the Rebbe repeated time and again: a single person performing a single mitzvah could be the deed that tips the scales and brings redemption to the entire world and all of creation.

So the Rebbe issued a call to every Jew: Even if you are not fully committed to a Torah life, do something. Begin with a mitzvah — any mitzvah; its value will not be diminished by the fact that there are others which you are not prepared to do.

The Rebbe also suggested ten possible "beginner's mitzvot" — precepts which, because of their centrality to the Torah's guide to life, are ideally suited for a first experience of the mitzvah connection.

The Ten Mitzvot

1. Light Shabbat Candles
Women and girls (age 3 and up) are encouraged to light candles every Friday afternoon, 18 minutes before sunset, in honor of the Shabbat, and before Festivals.

2. Tefillin
Men (age 13 and up) are encouraged to wear the Tefillin every morning excluding Shabbat and Festivals. Tefillin are black leather boxes containing small parchment scrolls of selected portions from the Torah, in which the fundamentals of the Jewish faith are inscribed.

3. Message on a Doorpost - Mezuzah
Every Jewish home should have a mezuzah on its doorposts. The mezuzah contains the Shema and is a sign that the home is sanctified for G‑d and enjoys His protection.

4. Torah
Study a portion of Torah daily. Even a few lines contain the infinite wisdom and will of G‑d.

5. Tzedakah
Give charity daily. When you give to the needy, you are serving as G‑d's emissary to provide for His creations. The home is a classroom, and keeping a"pushkah" (charity box) inyour home — and contributing a coin to it every day — will teach you and your children the noble value of regular giving.

6. A home filled with holy books
Furnish your home with as many holy books as possible. At the very least, get a hold of a Chumash (Bible), Psalms, and a Prayer Book.

7. Kashrut
Eating is one of the basics of life. Shouldn't it be done with intelligence? For a healthy and sound soul, eat only kosher foods, for when you eat differently, your Judaism is not just metaphysical, but part and parcel of your very being.

8. Love Your Fellow
"Love your fellow as youself," said the great Jewish sage Rabbi Akiva, is a most basic principle in the Torah. Reaching out to your fellow Jew with patience, love, concern and unity is among the greatest mitzvot a Jew can do.

9. Education
Every Jewish boy and girl should receive a Jewish education. Teach your children everything you know about your faith, and provide them with a quality Jewish education — you will be ensuring Jewish integrity, Jewish identity and a Jewish future.

10. Observe Family Purity
Observance of the Jewish marital laws allows you to make the most of your marriage, bringing you and your spouse to new, undiscovered depths of intimacy and sacredness in your relationship.

See Also:
Ten Simple Ways to Live Higher

© Copyright, all rights reserved. If you enjoyed this article, we encourage you to distribute it further, provided that you comply with's copyright policy.
Join the Discussion
Sort By:
1000 characters remaining
Phillips Ethel South Africa May 9, 2017

Am now Chabad. I have found real meaning of being part of Judaism . I love it I live it but learning more.. In South Africa. Thank you Chabad House . I have found a good spiritual home. Reply

Anonymous July 28, 2016

I visited my Jewish sister who had converted from Catholicism. And for many years I watched her and her husband follow the faith. Though their marriage did not last they both had a strong faith. The Jewish faith is beautiful and in so many ways my parents were a different faith but raised us so similarly especially about charity. My brother in law said our sharing increased both our faiths. Reply

Chani UK September 7, 2014

So inspired. He's been in my heart for almost thirty years. One day I hope to be able to convert al pi halacha and become a chosid of the Rebbe. Zecher tzaddik livrocho Reply

Anonymous Miami, fl via June 11, 2013

Tip The Scales I agree 100% with the Rebbe on the fact of even if a fellow jew is not the most religious person, they should still take time to try a do some mitzvah every day no matter how small. We are all connected and the smallest mitzvah can have a huge rippling effect that can make changes we do not even see.

moshe April 27, 2009

Order of the 10 This is not the order in which ther Rebbe mentions them in public addresses. Reply

Anonymous emeadow, ny November 4, 2008

chabad nice Reply

Lewis Brinin Tampa, Florida via January 7, 2007

THanks to whom thanks is due Yes we should remember to thank the Rebbe who had the inspiration to send out his army of Lamp Lighters to kindle the flames of yiddishkeit throughout the world one soul at a time Reply

Anonymous Montreal, Canada January 6, 2007

Man's obligation Thank you Rabbi for your detailed deliberation on Mitzvah. Reply

Lewis Brinin Tampa, Florida via January 6, 2007

Beautiful BS'D
It's a beautiful thing to do a mitzvah. Even the simplest act affirms a belief in something/Someone Higher than ourselves something of incredibly deep and eternal value. Perhaps even a way of rebelling against the transient ways of the world to say to the world Here, here is something better more life affirming and of great vaule than anything you have to offer Reply

Kayo Kaneko Tokyo, Japan January 6, 2007

Great Encouragement For a convert, this is an great encouragement. Reply

Zachria Mathews Montreal, Canada August 13, 2006

Our obligation - To obey MITZVAH Very inspiring. Everyone should shield the Mitzvah in their hearts with a heart to share.
Sharing means receiving and receiving does not exist without sharing. Reply