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Before the end of Shiva, "Keren Hachomesh" was established (an acronym of the first letters of the names Harabbonis Chaya Mushka Schneerson) at Lubavitch World Headquarters, which continually serves a variety of needy causes, primarily women's social and educational purposes.
During the following years, the Rebbe distributed significant sums from this fund to both institutions for women as well as individual women in need of help all over the world.
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From the car window the Rebbe handed Rabbi Avraham Shemtov 470 dollars (numerically equivalent to "Chaya Mushka") saying, "I am on the way to the Ohel, and I shall visit her (resting place) as well. Tonight is her birthday, and this (sum) is my participation and her participation in this new edifice."
Today, Campus Chomesh is the largest Jewish girls' school in the world.
In the years following her passing, hundreds of Lubavitch institutions around the world have been established in honor of her memory, many mikvahs bear her name and numerous bookss and periodicals have been published in her memory.
On Monday, the 25th of Adar, 1988, anniversary of the Rebbetzin's birthday, the Rebbe spoke about the significance of a birthday in Jewish life and launched a worldwide Birthday-Campaign. The campaign popularized birthday customs such as increasing one's Torah study, prayer, and the giving of charity. The campaign also encouraged everyone (even children) to hold a festive gathering together with family members or friends.