Mitzvah Campaign, The Rebbe's

In 1974, a new apparition began to make its appearance in the streets of Manhattan. Even in that hubbub of crowd and clamor, this strange vehicle attracted attention: The Mitzvah Tank or Mitzvah Mobile

It is the responsibility of every Jew to bring others close to Torah and Mitzvos. The Ten Mitzvah Campaigns form the basis for this effort. But they all begin with the Mitzvah of Ahavas Yisroel – to love one’s fellow Jew. When we reach out to others with ...

As we commemorate the Rebbe’s yahrtzeit, anniversary of passing, we reflect opon his calling to illuminate ourselves and our surroundings with the light of mitzvahs.

The Nazis did not only want to exterminate the Jews . . .

At the conclusion of a weekday Farbrengen, the Rebbe distributes packets of dollars to the “Tankists” – Chassidim who run the Mitzvah Tanks, to give out to the rest of those present.