Contact Us

Extra ‘Snap’ to SXSW: Purim Coming to the Streets of Austin

Extra ‘Snap’ to SXSW: Purim Coming to the Streets of Austin

A Shabbat dinner for 300 festival-goers, followed shortly afterwards by pedicabs and a holiday party

 Email
Rabbi Mordechai Lightstone, founder of Tech Tribe with his wife, Chana, wraps tefillin last year with a Jewish man at SXSW in Austin, Texas. They have been hosting an electronics-free Shabbat dinner at the festival since 2010; this year, a Purim party is also on tap, co-sponsored with local Chabad emissaries, the Levertovs, and Israel Bonds.
Rabbi Mordechai Lightstone, founder of Tech Tribe with his wife, Chana, wraps tefillin last year with a Jewish man at SXSW in Austin, Texas. They have been hosting an electronics-free Shabbat dinner at the festival since 2010; this year, a Purim party is also on tap, co-sponsored with local Chabad emissaries, the Levertovs, and Israel Bonds.

Everything is bigger in Texas.

So goes the saying, and in terms of this Shabbat—and this Purim—that very well may be true.

More than 300 people are expected at Shabbat dinner this week in Austin as part of the annual SXSW (South by Southwest) film, interactive media and music festival that takes place over the course of 10 days, from March 10 to March 19. SXSW draws big numbers: It counted some 72,000 registrants and artists attending in 2016.

The Friday-night dinner, #openShabbat, is organized by Chabad Rabbi Mordechai and Chana Lightstone as part of other activities run by Tech Tribe, an organization founded by the Lightstones to blend ancient tradition with modern communication. They have been hosting the popular dinner since 2010.

This year’s meal will be dedicated in honor of Alan Weinkrantz, a founding member of the Tech Tribe community who was killed in a car accident last summer in Israel.

Other #openShabbat dinners are held throughout the year in New York City. At these dinners, all electronics are off the table. With devices powered down, Jewish connections come alive.

Rabbi Mendy and Mussy Levertov in Austin, dressed for last year's “black-and-white” Purim party
Rabbi Mendy and Mussy Levertov in Austin, dressed for last year's “black-and-white” Purim party

These meals—where talking is encouraged over texting—are created for men and women like Ellie Cachette, a general partner at Cachette Capital Management, who has been attending Tech Tribe events in New York for the past several years. As a technical project manager, she says she is “expected to know, from beginning to end, the building of companies.” Such skills include sound investment-making, and knowing all there is to know about technology, markets, product fit and consumer behavior.

“The most obvious way Judaism affects my work is the schedule: our team and office tends to wind down around 3 p.m. on Fridays, so people can get home and prep food and be with their families,” says Cachette. “In total, I think I’ve created a balance for being productive, but also leaving time to ‘spiritually recharge.’ ”

Getting recharged will be extra helpful this year as Purim begins when Shabbat ends, giving Jewish participants at the festival a chance to keep the celebration going.

‘Broadcasting Good in the World’

The holiday of Purim, which starts on the night of March 12 and continues through March 13, requires four mitzvahs: hearing the book of Esther read aloud (Megillah), sending gifts of food to friends and neighbors (mishloach manot), giving gifts to the poor (matanot levyonim) and eating a festive meal (seudah).

Who’s on the Chabad emissaries’ treat-giving list this year? “Nearly everyone at SXSW!” quips Rabbi Lightstone. Well, not everyone.

Lightstone sports “Spectacles by Snap”—Snapchat sunglasses that record life from the wearer’s point of view and can wirelessly transmit photos or video to a cell phone—at the annual fall conference for Chabad-Lubavitch emissaries in Brooklyn, N.Y.
Lightstone sports “Spectacles by Snap”—Snapchat sunglasses that record life from the wearer’s point of view and can wirelessly transmit photos or video to a cell phone—at the annual fall conference for Chabad-Lubavitch emissaries in Brooklyn, N.Y.

Putting together the enormous cache of goodies (about 450 food gifts in all) are Rabbi Mendy and Mussy Levertov, who run Chabad Young Professionals in Austin. They are also co-hosts of the Shabbat dinner and Purim festivities: The YAAASS Queen Esther SXSW Purim party, beginning at 3 p.m. on Sunday. The event is also sponsored by Israel Bonds/Development Corporation for Israel.

The rabbi grew up in the city—the fourth largest in Texas, with nearly 100,000 residents—where his parents, Rabbi Yosef and Rochel Levertov, serve as co-directors of Chabad Lubavitch of Austin. His weekly study group meets in the Monkey Nest Coffee, which features organic cold-brewed coffee and offers live music in a place where bumper stickers read: “Keep Austin weird.” Their monthly Shabbat dinner brings together a diverse group of young adults, many of them working artists and musicians.

Ellie Cachette, who has attended SXSW in Austin and Tech Tribe events in New York, makes it a point to add spirituality to her home and her workplace.
Ellie Cachette, who has attended SXSW in Austin and Tech Tribe events in New York, makes it a point to add spirituality to her home and her workplace.

Levertov has gotten to know two musicians in particular over the past year through their attendance at Chabad events and encouraged them in their pursuit to form a band. They did, and Iron Strings took off; they’ll be performing next week at SXSW.

“We look forward to SXSW and the Shabbat dinner every year,” he says. “It’s such a perfect fit to the whole laid-back—and spiritual—Austin scene.”

On Sunday as Chabad emissaries will head out into the artsy streets of Austin in pedicabs (basically, bicycle-powered rickshaws) to perform Purim mitzvahs, and wrap tefillin with Jewish men and distribute Shabbat candles to Jewish women. They plan to capture much of it with “Spectacles by Snap”—Snapchat sunglasses that record life from the wearer’s point of view and can wirelessly transmit photos or video (in up-to-10-second clips) to their cell phone.

“A mitzvah has the powerful effect of broadcasting the good we do to the world, and when others can see it and emulate it, it becomes even stronger,” emphasizes Lightstone. “Snapchat, like all social media, can be used as a tool for teaching and inspiring goodness.”

RSVP here for the Shabbat dinner and here for the Purim party.

The Iron Strings band will perform at SXSW. Some of the Jewish members met through Chabad Young Professionals in Austin, led by the Levertovs.
The Iron Strings band will perform at SXSW. Some of the Jewish members met through Chabad Young Professionals in Austin, led by the Levertovs.


© Copyright, all rights reserved. If you enjoyed this article, we encourage you to distribute it further, provided that you comply with Chabad.org's copyright policy.
Start a Discussion
1000 characters remaining
Related Topics
Connect with us
RSS
In the Media
Find A Chabad Center Near You
Chabad-Lubavitch Directory