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Why Honor the Rich?

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Question:

I am nauseated by the way the Jewish community honors rich people. Every corner of my synagogue has some plaque in the name of some major donor. If I'm not mistaken, the hand dryer in the men's room is in honor of the _____ family. And every dinner or event another big shot is honored. Why should these people get so much respect? Shouldn't they do good without seeking recognition?

Answer:

Did you see this week's Australian Jewish News? The front page story was about the success of Jewish students in the recent high school final exams. As usual, Jewish students achieved inordinately high marks, including several perfect scores, and the Jewish schools ranked right up the top.

What is the secret to this Jewish brilliance? Are we born smarter on average?

I think there are several factors, but a major factor is values. The very fact that our community puts its high-ranking students on the front page and gives them so much credit sends a clear message: we value academic success. This itself ensures that Jewish kids will continue to strive for academic excellence.

We can debate whether that is such a good thing: is it fair to weaker students, and aren't there more important virtues than having a good brain, such as having a good heart and a moral soul? But the fact remains: by rewarding a certain activity the community is stating that this is what we value.

When we put up a plaque to honor a donor, or honor someone at a dinner or public event, we are not only thanking them for the good they did. We are making a statement: Generosity is something we value. Giving is an ideal we hold so highly that we will reward it. We have defined our community's values by rewarding an act that we see as being good.

In an ideal world, those who are blessed with wealth would naturally share it with others in need, without anyone having to know. But we are not in an ideal world, and sometimes we all need encouragement to do good. If that encouragement comes in the form of recognition or prestige, so be it. Better that goodness is done, albeit with a hint of an ulterior motive, than we delay doing good until our motives are purely altruistic.

Of course anonymous generosity is an ideal, but we all gain from publicizing goodness, because not only has good been done, but it has been promoted, which leads to more goodness.

Each one of us is wealthy in some way, because we are each blessed by G-d with gifts and talents that are unique. We can all become major donors, and our generosity will not go unrecognized, if not in this world, then at least in the next.

By Aron Moss
Rabbi Aron Moss teaches Kabbalah, Talmud and practical Judaism in Sydney, Australia, and is a frequent contributor to Chabad.org.
The content on this page is copyrighted by the author, publisher and/or Chabad.org, and is produced by Chabad.org. If you enjoyed this article, we encourage you to distribute it further, provided that you comply with the copyright policy.
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Discussion (32)
May 26, 2012
Honoring the rich because they pay - you.
This is not about honoring rich tzedakkah givers. This is about the clergy going out of their way to "honor" the wealthy so that they can get more money from them, for their congregations and thus salaries. This is one thing that turns an average Jew away from the shuls and our faith.
Anonymous
palo alto, ca
December 4, 2009
Do gifts end up as haughty religious grafity?
Are gifts given just to become honoured? Was this God's intention of pouring out into vessels? I think the reason is....to bless others "without" self glory. The glory should be to God not to an individual whom was blessed from God to fill other's vessels. "A simple thanks for being obedient would be great sent to them." For the less fortunate whom have not money whom give dedicated sweat and maybe two pennies might be awarded the same at their homes. This is a no brainer subject, Why your only buying a sign for advertisement of the donation, and a shout on roof top that I gave. Inside I know... if it bought a paper holder in the bathroom I may smile at it being there serving a purpose... but i would not want my name on it. Lest I be full of pride. I know I gave thats all I need. Everyone should give to God kind of like the anonymous notes in these comments, truly giving for a purpose... not glory. Let the Glory be to God not the people. "Is it not His House?"
lori
hsb, id
jewishidaho.com
December 3, 2009
Why Honor the Rich?
When I was young and still in school, I was very good at my school work and often got "A"s in school. It was made clear to me by both teachers and parents that, from those to whom much is given, much is demanded I was expected to help my slower classmates with their work so that all could learn and succeed. It's the same way with money. Like manure, it does more good if you spread it around.
Joan Levinson
Trinity, FL, USA
November 23, 2009
Respect for the Rich
The simple answer is that many people would not donate if they didn't get any tangible recognition in the form of plaques, awards, etc. They still are doing a mitzvah even though their motive may not be pure.Years ago I worked at a large Jewish Federation Hospital in NYC. Like many hospitals it had undergone many renovations and additions over the years. The former entrance hallway which had marble walls lined by numerous plaques with the names of donors subsequently become a passageway to the employee cafeteria through which only the employees passed. The donors' fame was fleeting but their good deeds lived on.
Chaim Mensch
DC
November 21, 2009
Misunderstood ?
Yes we all have different gifts, however I think you missed the point of the question. I understand what the person who posted this question is getting at. If you are blessed to have the finances to give it should not be put on display as it is in many Jewish venues. It is demeaning to those who are not able to do so not to mention socially isolating. I thought one of the highest forms of giving in Judiasm is without acknowledgement and fanfare. Brillance really has nothing to do with the question posed. Thank you
Anonymous
November 20, 2009
ego vs rich vs one who wants to honor
I can only personally say that there are some places in my shul that have my parents (in honor) names. This weekend the Saturday after services lunch is in honor of my grandmother who was murdered in the Shoah - it is given in honor of the continauation of Jewish Life and noted in the weekly handout. It is the very first time I am able to honor her date -- as I just got the date she was murdered in the Spring of 2009 - It is 22 October 1943. I have live my entire life not knowing. This year I will stand to honor her - but I know with the heavy heart that in tradition since my parents are gone never again shall she be remembered -- my rabbi has been tremendous to help me emotionally and spiritually deal with this -- damn that Red Cross letter -- but not as I am thankful for them discovering details.

I still have a grandmother and uncles and aunts and cousins that I need closure on - no, I DEMAND IT - so go on Red Cross and all report to them and help us fill in the blanks
Daniel Krueger
Boston, MA
November 20, 2009
Honour
One can be appreciated in so many ways.

Solve it in a nice way if you are going to give plaques to all who donate or help with labour. Send a plaque home with them not mounting it to offend or rub the wrong way. Many are gifted but not in the same ways.
lori
hsb, id
jewishidaho.com
November 20, 2009
Why Honor the Rich?
This is the reason I no longer associate myself with any synagogue. Oh I am Jewish 101%, read my parsha three times a week, do my daily prayers, but refuse to go go to the shul, even at Chabad. There seems to be a big division between the have and have-nots. If you cannot sponsor kiddush a few times a year, you are plainly not welcome. Chabad can take a lesson from Christian Fundamentalism and their outreach to all. I will never be a Christian, will never attend their church, but I admire their selfless expression of love.
John Richards
Austin, TX
November 20, 2009
Honoring the rich
Did the donor ask for the plaque? Generosity is praiseworthy and a good example to all. Many donors are shy of a "thank you" let alone a plaque. Most do not seek to self-glorify, but rather enjoy seeing the community being able to benifit. The plaques are a way of letting the donors know how meaningful their generousity was. The benifit to the community is far reaching. What would the world be like if everyone refrained from kindness. What if no one could express thanks. It is a joyful and rewarding experience to see others benifit from and enjoy what you were blessed to provide.......A pleasant experience oft repeated.
Anonymous
Denver, Co
November 20, 2009
old fashion asthetics
It is possible that this talk of honoring the rich is really the product of old fashioned aesthetics. In our society consumption can easily be mistaken for a creative act. The bimah cover exists because i bought it- "created it." The donor's plaque is akin to an artist's signature on a painting. Which is terribly old fashioned. No self respecting artists signs their work anymore, unless the signature is a part of the painting. There is a sensitivity towards the image, the aura of the painting that would be nullified by a signature. The illusion of the painting would be broken.
So to, when the names of donors are embroidered into the bimah cover, the bimah cover as an object loses its aura. I find that there is a lack of sensitivity towards religious objects in general, with regards to aesthetics. But,
It's not malicious. Maybe narcissistic.
But mostly old fashioned. Fashions change. maybe in thirty years the walls will be white again. sans signatures, plaques. the Josh Cohen toilet.
Jeff Stars
Woodmere, NY
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