Business Transformation

When your G‑dly soul came to this world and invested itself within this human form, it did not come for its own transformation.

It came to transform that human form and uplift its portion of the world, so that they too should reveal the G‑dliness they contain.

When does that transformation occur? When you meet your own humanness on its own ground, and from within.

Meditation and prayer is then a time to channel your most human emotions towards a sense of wonder and love for G‑d.

Yet, even then, you have not yet met your humanness on its own ground. You have met it on the ground of a G‑dly soul.

When, after your meditation and prayer, you eat your breakfast like a human being is meant to eat—a step higher than the food you consume, raising it up rather than letting it pull you down—then, yes, you have met your own humanness on its own ground. The transformation is yet deeper, yet more genuine. But you have climbed above it; you have not worked within it.

When you go out into the world of other human beings and you work with them to provide them goods and services of value, and you keep every promise you make, providing the best to them that you can . . .

. . . then you are there, within the human world, yet acting G‑dly. Then you have effected transformation from within.

And that is why the very first question asked of the soul when it returns from its mission in this world is, “Did you buy and sell with integrity?”

—based on the Rebbe’s discourse on the verse “He has rescued my soul in peace,” 5739