In contrast to leavened bread, Matzah is not enriched with oil, honey, or other substances. It consists only of flour and water, and is not allowed to rise.
Shmurah means watched, and it is an apt description of this matzah, the ingredients of which (the flour and water) are watched from the moment of harvesting and drawing.
The Rolls Royce of matzah is the traditional handmade variety, recommended for seder use. Order your matzah today! Spelt and whole wheat matzah available too.
Many communities, chassidic ones in particular, have the custom to refrain from eating gebrokts -- matzah that came in contact with water after it was fully baked -- on the first seven days of Passover...